Co-hosting 101 with Coho Events

Co-hosting 101

For those of us who have attempted to put on events or anticipate doing so, the time and effort to assemble all the pieces together might appear unachievable. Those components are typically finding the right venue, entertainment, food & beverages, theme, and most importantly, guests. So, for one person to coordinate everything can be overwhelming.

As the saying goes, the show must go on; but how can you create an event that will generate a crowd, and become a great outing as you might have pictured it unfold in your mind. At Coho Events, we believe in expanding the “co-hosting” philosophy in order to make it easier and more efficient to pull off events in grand style.

So, what exactly is co-hosting? The definition is “a joint host”. Airbnb has fabricated their own definition of a co-host, which they unveiled on the Airbnb platform in 2016. They define co-hosting as ”.. A simple way to allow family members or trusted friends to help with some of the hosting responsibilities from their own account, without giving someone access to your personal account, personal details, or payment information.” Let that sink in and think about how that may influence event management.

This is a powerful concept which has been a major part of the event industry, but not stressed enough. Even in the recent past we still see event planners still using a primitive event management system (excel files or sharing Google sheets), while leading a host committee or event management team the old fashioned way. We are now seeing new technology that has come into play to allow hosts, and co-hosts to improve collaboration efforts to create a simple way to coordinate.

In the nonprofit world, the ability to harness co-hosts is a must. Many nonprofits utilize events as a catalyst to accomplish, typically, three goals; raise money, increase awareness, grow the organization’s network and outreach. So, nonprofits rely on their board of directors, organization members, and supporters of the group to host these events by themselves or with an event planner.

Many nonprofits have leaned on Facebook, which has been extraordinarily helpful and has been using the hosts and co-hosts concept for a number of years on their platform to quickly promote events. A host creates an event, adds co-hosts, and everyone has ability to invite their friends and network. Therefore, an event can spread quite rapidly through word of mouth, but even faster through social media platforms like Facebook. Recently, Facebook has limited the number of co-hosts as well as the amount of invitations you can send to friends, thus, making it harder to promote events, unless you pay to sponsor an ad.

If you consider LinkedIn’s platform and the role “connections” (1st, 2nd, 3rd) play, one person has the ability to connect with or have content shared with many people outside one’s inner circle. If someone shares content on LinkedIn, their “1st connections” will see it, be able to comment or share, then their “1st connections” and the original person who posted, it could be their “2nd, or 3rd, or maybe they have no connection”. So, in that sense, good content can have a ripple effect, but not many people know how to harness this skill.

How can we remedy this situation? Coho Events has developed software to allow a host to invite as many co-hosts as desired to help grow your network and resources. We are also expanding the definition of co-hosts to affiliate marketers and creating ways to incentivize co-hosts to proactively promote events. Nonprofits, schools and companies such as Abercrombie & Fitch, Susan G Komen, Agen-C, Deep Eddy Vodka, Northeastern University, LaForce, and Born and Raised Detroit Foundation have used and profited from Coho Events. They all used the platform to become better organized while establishing a fresh, new online presence, which is easy to share and post content through channels like emails and social media.

For more information on Coho Events and their services, please visit cohoevents.com or contact me directly at jp@cohoevents.com.

 

 

 

Show Your Love – BARD

DETROIT, the grand dame of the early 1900’s; the potential of this once magnificent city remains, despite the past many decades of depression and political turmoil.

Signs of urban renewal are constantly more apparent as many groups and individuals are investing time, effort, and money to bring Detroit back to its glorious past. Millennials have a particular purpose in this endeavor, and Born and Raised Detroit Foundation is a prime example of this.

BARD represents the reestablishment of vibrancy of not just the city, but the people, by bringing hope and creating a new allure to the inner city in order to attract residents back to the downtown area, which is already clearly experiencing the beginning signs of rejuvenation with multiple restaurants and retail stores taking roots there.

Personally, being able to get involved with Born and Raised Detroit Foundation has been one of the most fulfilling and pleasurable experiences of my life. Coho Events has deep roots in Detroit with two of  its three founders having one parent born and raised in the city. Therefore, when we heard of BARD last year, we felt an immediate affinity to it. Despite our need, as a start-up for product development, business strategy, sales, customer service, legal, accounting, etc., we put a hold on a few company priorities to focus on assisting BARD in its effort.

BARD is on a path to do something very special. They are spreading the Detroit spirit from city to city with high-end curated events. By hosting events, they are able to raise money, which is donated to a selected group of hand picked nonprofits. Next week they will host their 6th annual Show Your Love for Detroit Gala on April 7 at the Bowery hotel in New York City. (nylovesdet.org)

Notable nonprofits BARD supports:

Detroit Achievement Academy

A free public charter school currently serving kindergarten through fourth grade students.Detroit Achievement Academy exists to holistically support the education and development of students who have the determination, drive, and skills to shape their own path of high achievement with the ultimate goal of creating civically engaged, joyful citizens who are ready to change the world. detroitachievement.org

Racquet Up Detroit

An out-of-school program which focuses intensively on the long-term development of Detroit youth by promoting their education, health, and character development. Through academic tutoring, health and fitness coaching, and youth development, Racquet Up aims to achieve 100% high school graduation and 100% college enrollment among its students. racquetup.org

Downtown Boxing Gym

Through education, athletics, mentorship and intervention, the Downtown Boxing Gym empowers Detroit students to be positive and productive members of society. Serving more than 130 students between the ages of 7 and 18, with an ever growing waiting list. Downtownyouthboxing.org

Alternatives for Girls

Our mission is to help homeless and high-risk girls and young women avoid violence, teen pregnancy and exploitation, and help them to explore and access the support, resources and opportunities necessary to be safe, to grow strong and to make positive choices in their lives. alternativesforgirls.org